Privacy & Security


At NewDay USA, we understand that safeguarding your personal information is critical. We have strict privacy guidelines in place to ensure that all information you provide us is kept confidential at all times.

Most of the information that we collect comes directly from our consumers via our call center or website as part of the application process or as a requirement to use certain features available on our website.  Information collected includes information provided by the applicant during the loan process including but not limited to contact information, income information, employment information and property information.

In addition, we occasionally gather information from other sources including public records, credit repositories, or approved business affiliates and partners.  Information collected includes but not limited to property information and credit information.

NewDay USA obtains only the minimal amount of information that is necessary to effectively market our products, or that is required to process a home loan and render an approval decision.

All information is retained solely by our company except that which is required to share with our partners as a necessary function of the process. Such partners include title and escrow companies, appraisal services, and to a limited extent our business affiliates and partners. Additionally, information may be shared with partner companies, as permitted by each user or customer.

From time to time, NewDay USA will send marketing information and notification of special promotions to our customers via e-mail, direct mail, or by phone. We do not sell or share customer information to unaffiliated third parties except as expressly permitted by law.


Protecting your privacy and your personal information is a top priority with the NewDay USA loan program. In addition to the strict measures referenced above in our privacy policy we utilize various technologies such as encryption to make sure the data is further protected. We continue to look for and integrate technologies that will continue to enhance our security to safeguard your personal information.

Cookie Information Disclosure

Use of Cookies

A "cookie" is a small text file saved on your computer to help us store preferences and provide customized services.  NewDay USA uses cookies for your convenience and to provide a more personalized experience on our site.  We also use cookies for internal research to better understand our visitors’ preferences.

We may also use cookies provided by third parties.

You have the ability to accept or decline cookies and clear saved cookies from your computer.  Various Internet browsers offer ways for you to manage cookies on your computer through browser settings.  More information about managing cookies is available here:

Some portions of the NewDay USA Web site, however, require the use of cookies for proper functionality.

Use of Pixels

Third parties, including Facebook and AOL, may use cookies, web beacons, and other storage technologies to collect or receive information from NewDay websites and elsewhere on the Internet and use that information to provide measurement services and target ads.  Users can opt out of the collection and use of information for ad targeting by submitting opt-out choices here:!/

Collection and Use Anonymous Information

We may gather and store certain anonymous information about your visit to the NewDay USA website, including the name of your Internet Service Provider (ISP), the type of browser and operating systems used to access our site, the date and time you access our site, the website that referred you to us, and the pages you visit (click-through).  This information does not identify you personally.  This information is collected and used to measure site activity and improve the usefulness of our site.

This information about you, such as how you interact with the Website, may be combined with your personal information. If we associate any such anonymous information with personal information about you, we will treat the combined information as personal information.

Remarketing Policy

This website uses the Google AdWords remarketing service to advertise on third-party websites, including Google, to consumers who have previously visited this website. “Remarketing” refers to a service that helps us reach out to our website visitors, even if they leave our site without applying for or receiving a loan from us, when they search on Google using our keywords, use Google products like Gmail, or visit other websites in the Google Display Network.  Third-party vendors, including Google, use cookies to display ads based on a person’s past visits to a New Day website.  Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you or opt out of interest-based advertising using the Google Ad Preferences page.  You can also visit the Network Advertising Initiative’s opt-out page to opt out of a third-party vendor’s use of cookies.

California online privacy policy disclosure

ONLINE PRIVACY POLICY FOR CALIFORNIA USERS:  New Day Financial LLC (NewDay USA) and other non-affiliated parties may collect personally identifiable information about your online activities over time and across different websites when you use our website.  The NewDay USA website does not treat browsers that send a “do not track” signal differently from browsers that do not send one. We do not allow other parties to collect personally identifiable information about consumers’ online activities over time and across different web sites when the consumer uses our web site.

If we make material changes to our privacy policy for the NewDay USA website, we will notify you of any such changes by posting the revised notice here:  You are advised to consult this Notice regularly for any changes.   

This privacy policy is effective September 1, 2015.

  • Categories of personally identifiable information collected by New Day through its website 
    New Day collects personally identifiable information about people who apply for credit with us, including name, address, phone number, and email address,  as well as information that is linked to  an individual site visitor, such as eligibility for veteran’s  benefits, type of mortgage the customer currently has, loan amount requested, estimated home value and annual income
  • Categories of third parties with whom New Day may share personally identifiable information 
    We may share personally identifiable information that we collect with our affiliates, including Chrysalis Analytics LLC, a nonfinancial company, and nonaffiliated companies that provide services to us in maintaining our web site.
  • New Day does not offer a process for consumers to review and request changes to the personally identifiable information that it collects through its website.