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Fulton, MD

Senior Digital Content Writer/Manager

The Content Master


Posted 4/18/2018

NewDay USA is seeking a dynamic Senior Digital Content Writer/Manager who can create compelling educational and marketing content that illustrate the benefits and impact of NewDay USA mortgage products and membership on the veteran’s life and tell them vividly through multiple digital channels. We’re looking for a creative and original as well as critical thinker for this position.

Content marketing is a new endeavor for NewDay USA within the digital team and it will be the primary focus of the Digital Content Writer. The successful candidate will be adept at working individually and in teams to devise fresh creative content concepts, and versatile at writing a wide range of materials including but not limited to website educational content, articles, tips and hacks, e-mail content, digital ads, social media posts, video scripts, web content, feature stories, and other digital and print content. You will brainstorm creative concepts with colleagues; brand ambassadors, and others; conducts other forms of research; and synthesizes the information gathered into clear and compelling materials in support of this fast-paced digital team. You will also help identify and curate new web and social media content. The position is charged with producing a high volume of creative, well-crafted material under tight deadlines that meets strategic digital communications objectives. 

Responsibilities

The senior digital content writer / manager must be able to multitask, working on several projects at one time without compromising deadlines. You must have the ability to prioritize, in consultation with supervisors and independently, and to write in different tones and styles, depending upon the project. You must also have the ability to write for a wide array of media—from social media posts, to web content, to e-mail, to print ads, understanding the appropriate voice and tone for each channel.

  • Write digital and social content, including social media posts, e-mail, content marketing pieces, web site/mobile content, and web feature articles. This content, which requires an eye for colorful detail as well as accurate information, is intended to inspire and engage with the veteran community.
  • Write marketing content that engages veterans into a long tern relationship with the NewDay USA and makes a compelling case to engage with the brand.
  • Write stories for internal and external communications, and compose materials for external events,

Please include a cover letter with a link to an online portfolio, or to one or more examples of your work as part of the application process.

Qualifications

  • Bachelor's degree or higher
  • 5 -10 years of relevant experience, preferably in a digital advertising agency or in a digital Business to consumer industry
  • Excellent writing ability and editorial skills
  • Portfolio of high-quality published material, including strong examples of digital, e-mail and social content creation as well as original creative concepting
  • Agency experience a plus, financial services industry helpful
  • Strong time management skills, with the ability to multitask on a demanding schedule
  • An ability to collaborate effectively with colleagues in the Development Office, campus partners, and alumni and donors
  • Strong interpersonal skills when communicating with individuals and groups
  • Proficiency in Microsoft Office Applications
  • Familiarity with Adobe Creative suite and Social Media tools

 Preferred Qualifications

  • Experience with digital content writing for blogs and online publications
  • Financial services industry experience and Agency experience a plus
  • Experience with content marketing software

 

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